Welcome to the BrightBlog

The Intersection of Real Estate & Tech

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Capturing the Magic of Homebuying Millennials

They go by many names. Labels like Generation Y (or, if you prefer, Generation WHY). Echo Boomers. Nexers. And, more recently, The Selfie Generation.

Regardless of what shorthand nickname is attached to Millennials (those born between the […]

The Realities of Location-Based Marketing in Residential Real Estate

The oldest adage in real estate sales-“location, location, location” – is poised to become the newest truism in real estate marketing. More and more, industry marketing pros are focusing their energies on identifying not only where […]

Email: It’s Alive and Well – and Reinventing Itself

In an era when consumer marketing headlines are dominated by Snapchats and Instragrams, mobile apps and augmented realities, it’s no great wonder that tried-and-true tools like email marketing risk losing a bit of their luster. (Even […]

BrightDoor shines at Bluetooth NYC Media Event

BrightDoor CEO Michael Worthington and VP Kimberly Luksic were on hand at the recent Bluetooth Special Interest Group Media event in New York to showcase BD Mobile and our Beamly micro-location marketing technology for real estate. […]

Luxury Real Estate Development is Back!

From our friends at Inman News, an insightful group panel discusses the resurgence in the luxury real estate market. This 20 minute video is a must watch for anyone interested in the residential luxury real estate […]

Real Estate + Technology Trends for September 19, 2014

At BrightDoor, we know the importance of staying informed in a timely way. This news summary is our way of sharing a little extra taste of real estate, technology and marketing information to get you ready […]

Big, Bright & Bold Real Estate Marketing Webinar

A big thanks to everyone that joined us yesterday for our special webinar around the latest and greatest in real estate marketing technology. For those of you that missed it, enjoy this full HD replay of […]

Micro-location marketing – the secret is in the software

It’s been a hectic, yet fantastic few months at BrightDoor. Since announcing our Beamly micro-location technology as the centerpiece of BrightDoor Mobile 2.0 (coming later this summer), we were nominated (and attended) the Realogy FWD Innovation […]

Anatomy of a Great Landing Page – Part II

Setting Up a Smooth, Converting Landing Page

In Part I of this article, we explained the value of marketing campaigns built around landing pages. So if we successfully piqued your interest in approaching landing pages (and yes, […]

Anatomy of a Great Landing Page – Part I

A 60-Second Primer on Landing Pages
If you’re not already using landing pages for lead-generation campaigns, odds are good that you soon will be. After all, they’re becoming an ever-more-common (and popular) tool for real estate pros […]