Welcome To The BrightBlog

Micro-location marketing for real estate is here

February 13, 2014 / 1 Comment

We launched BrightDoor in 2005 with a single, simple goal: to give builders, real estate developers and brokers the best possible tools to deliver a premium home-buying experience. So our interactive, touch-enabled apps for onsite sales and market...

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Anatomy of a great landing page – Part II

October 18, 2013 / No Comments

Setting Up a Smooth, Converting Landing Page In Part I of this article, we explained the value of marketing campaigns built around landing pages. So if we successfully piqued your interest in approaching landing pages (and yes, I heard you groan a...

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Anatomy of a great landing page – Part I

October 11, 2013 / No Comments

A 60-Second Primer on Landing Pages If you’re not already using landing pages for lead-generation campaigns, odds are good that you soon will be. After all, they’re becoming an ever-more-common (and popular) tool for real estate pros l...

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The sign of success is the same…Sold!

July 31, 2013 / No Comments

While developers, builders and brokers have different roles during the building of a community, the one must for all of them is to have homes sold. Homes sold equals success and profitability for all three. At BrightDoor, our primary focus is to p...

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The Battle of Authenticity vs. Amateurism

August 6, 2012 / No Comments

The need to feed the social media content beast is never-ending. As the old pillars of Facebook and Twitter make room for the “photo economy” wave of Instagram, Pinterest, and the “next big app”, the ability to deliver a ri...

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Realizing the Photo Economy in Real Estate

July 30, 2012 / No Comments

Our colleagues at Inman have been referencing the term “photo economy” (see Guy Kawasaki) recently in their webcasts. How you define it can vary but from a BrightDoor perspective it’s clear. Real estate buyers gain more value in ...

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