By type, it's a CRM. But by category, it's in a class all its own.
Because we developed BrightBase specifically for real estate pros. The kind who'd rather spend more time closing deals than learning an unnecessarily complicated piece of software.
We believe it's only CRM you'd ever want, because it's the most productive CRM you'll ever use. That's a pretty bold claim, for sure; after all, the proof is less in the pudding and more in your quarterly sales results. So we invite you to start by putting your current CRM to the test and seeing if it delivers these crucial benefits:
Know more about your prospects
More than a glorified address book with a few note fields, BrightBase contact management delivers a 360-degree view of all sales interactions. So scheduled activities, tour appointments, survey results and other inputs captured in real time give your sales agents exactly what they need to share the most persuasive story with each prospect.
Enhance your productivity
We listened to the time-starved challenges of real estate sales agents and responded with a dedicated Activities area within BrightBase. Instead of losing time by searching through countless contact records to complete a simple task, BrightBase users get a streamlined, comprehensive view of all agent activities from the first click.
Put powerful analytics to work
Forecasts, pipeline reviews, custom reports - BrightBase delivers reporting and analytics in formats that provide immediate access to real-time metrics. That lets you quickly direct (or redirect) your time, energy and resources where they can do the most good.
Set your product information free
With BrightBase, you can effortlessly manage your inventory in real-time. From one location, you can publish the latest product information and rich media content to a multitude of digital locations (like your public website, BrightShow or BrightGuide, custom applications and any other web-enabled touchpoints you dream up). So there's no more need to manually update the same marketing information to multiple places and risk presenting outdated information to your prospects.
Harness the power of email marketing
Thanks to a full-featured e-mail campaign builder that's built in to BrightBase, our eBlast marketing integration with VerticalResponse gives marketing and sales managers the ability to build target distribution lists, import their creative assets, and schedule and launch campaigns - all without ever leaving BrightBase. And your campaign statistics sync with BrightBase for reporting and analysis, with individual actions (open, click, bounce and unsubscribe) seamlessly integrated into each contact's activities list . . . placing even more intelligence at the fingertips of your sales team.
Stay in sync - everywhere you work
In an ever-growing world of interconnectedness, you can't afford to miss any important communications. That's why we integrated BrightSync into the BrightBase platform. It allows you to synchronize BrightBase information (contacts, email and tour appointments) with your company's Microsoft Exchange 2003/2007 server. So you can retrieve and submit important information from Exchange-enabled desktop applications, such as Microsoft Outlook (PC) and Entourage (Mac), via web browser (Microsoft Web Outlook) and mobile devices that leverage Microsoft ActiveSync services (like your iPhone or Blackberry). And for non-Exchange users, we even offer an e-mail "dropbox" functionality that's compatible with all e-mail servers.
Capitalize on your investment
With all that BrightBase has to offer, it's easy to see why we believe, based on features alone, it's the best CRM in real estate. But what truly sets it apart is the BrightDoor support that comes as standard equipment with every BrightBase subscription. By providing a level of customization and support that you simply won't find with any other real estate software company, our professional services staff ensures you realize the full potential of your investment in BrightBase.
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