BrightBase takes Real Estate CRM to new heights of productivity and efficiency. Designed and built expressly for today's forward-thinking builders and developers, BrightBase is the command and control center for management and reporting across all key business areas. Track and manage every detail of the sales interaction with your prospects. Let action plans keep your sales agents on task and ensure consistent follow-up. Update and control all product inventory attributes, including media content destined for the web or sales center. Generate powerful analytics that give you the business intelligence to make key sales and marketing decisions. And now, build and launch email marketing campaigns directly from within BrightBase. Learn for yourself how BrightBase is the best CRM for real estate professionals.
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Know more about your prospects
More than a glorified address book with a few note fields, BrightBase contact management delivers a 360 degree view of all sales interactions. From scheduled activities, tour appointments and notes to favorite products, amenities and survey results captured automatically through our BrightApp sales applications, your sales agents will have a wealth of knowledge to help tailor their best sales response. |
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Sales productivity 2.0
We listened to the time-starved challenges of real estate sales agents and responded with a dedicated Activities area within BrightBase. Instead of time lost hunting and searching through countless contact records to complete tasks, BrightBase provides a streamlined, comprehensive view of all agent activities that allows them to be more productive. The time saved lets them get back to other critical tasks, like generating new leads. |
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It thinks the way you think
What good is data if you don't have useful ways to view and analyze it? BrightBase delivers reporting and analytics in formats that builders and developers need, providing immediate access to real-time metrics. From forecasts to pipeline reports and so much more. Additionally, if you need custom reports that can't be accomplished with our robust set of standard reports, BrightDoor professional services are there to ensure you put your data to work in the most effective manner. |
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Set your product information free
BrightBase let's you effortlessly manage your inventory in real-time. From one location, you can publish the latest product information and rich media content to a multitude of digital locations including your public web site, BrightApp sales applications (such as BrightShow) and other web services-enabled solutions. Through the BrightBase API, you unleash a powerful weapon for managing the ever expanding list of Internet distribution channels. |
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Harness the power of email marketing
With the 3.3 release, the power of email marketing comes to BrightBase. A full featured campaign builder, our eBlast marketing integration with VerticalResponse gives ad agencies and marketing managers the ability to build target distribution lists, import their creative assets, and schedule and launch campaigns, all without ever leaving BrightBase. Campaign statistics sync with BrightBase for reporting and analysis. Extending the 360 degree view of customer interactions, individual actions (open, click, bounce, unsubscribe) are seamlessly integrated into each contact's activities list - placing even more intelligence at the fingertips of the sales team. |
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Effortless sales intelligence
What other CRM provides content management across your sales centers and web sites? Through BrightBase you have the ability to instantly update key features of the BrightApps suite of interactive sales applications (BrightShow, BrightShow Online, BrightSite, BrightGuide). Publish the latest product media, administer lifestyle surveys, update your digital signage - the options are many. But the content management power of BrightBase doesn't stop there. Through the BrightBase API, you can extend many core functions such as lead registration, product inventory viewing, customer interaction tracking and survey administration to your public web sites and other 3rd party applications capable of exchanging data through web services. |
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Stay in sync auto-magically
In an ever-growing world of interconnectedness, you can't afford to miss any important communications. With that in mind, we designed BrightSync into the BrightBase platform. BrightSync allows you to synchronize BrightBase information (contacts, email, tour appointments) with your company’s Microsoft Exchange 2003/2007 server. This enables you to retrieve and submit important information from Exchange-enabled desktop applications such as Microsoft Outlook (PC) and Entourage (Mac), via web browser (Microsoft Web Outlook) and mobile devices that leverage Microsoft ActiveSync services (iPhone, Blackberry). |
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One system with many possibilities
The beauty of BrightBase is that you're in charge of how you use it. Through a robust set of administrative features, you can customize the system to meet your unique requirements and business workflows. Configure all aspects of your lead sources, product & contact attributes. Automate follow-on communications. Establish action plans based on your specific criteria. Utilizing the powerful BrightBase API, your data can flow anywhere you need it to. Why shouldn't you have complete control over how you use your most critical business asset - your database? |
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Who you gonna call?
With all that BrightBase has to offer it's easy to see why we believe, based on features alone, it's the best CRM in real estate. However, what truly sets it apart is the BrightDoor support that comes with every subscription. Our professional services staff is completely dedicated to ensuring you realize the full power of your investment. We guarantee a level of support that you will not find with any other real estate software provider.
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