BrightSite is a private, auto-generated web site created for each of your prospects. In effect, it's a personal "digital dropbox" - a convenient, always-accessible online spot where they can:
- Save their "favorites" among your community's available inventory
- Organize promotional material on your products
- Keep track of confidential sales information
- Receive personalized, post-tour communications (product updates, special event invitations, etc.) directly from you or your team
- Get timely post-sales updates on design selections, construction updates, etc.
Your customers are already comfortable searching, organizing and saving information on the web, so BrightSite is a natural way to help you keep the conversation going well after the tour. And when paired with BrightBase, it lets you view each customer's activity - logons, products viewed, favorites added, etc. - all in real time. So you can follow-up with maximum personalization, efficiency and, ultimately, impact.
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