Here's a quick analogy for the BrightDoor universe.
BrightBase, as your CRM, is kind of like the sun - it helps power everything and everything centers around it. BrightShow, BrightSite and BrightGuide are the big planets, each with a different relative mass and position in your overall strategy.
And then there's BrightWidgets. Think of them as all the other little special extras that orbit around your sales and marketing initiatives.
Like custom integration programs (building your e-magazines or in-house cable channels into BrightDoor solutions, for instance). Or web-to-lead contact registration. Or online product inventories. In short, BrightWidgets are your way to use the power of the BrightDoor platform to efficiently extend your digital media into a variety of stand-alone and mobile solutions.
Thanks to the BrightBase API that enables custom applications to be easily added to your BrightBase subscription, your possibilities are practically endless (making the opportunities to expand your digital universe practically infinite).
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