Chapter 2: Get out in front and stay there.
You’ve got to have it. Actionable, high-value prospects captured way, way earlier. BrightDoor completely transforms your line of attack. Working 24/7/365, mostly on autopilot. Here’s how to outdistance the competition—without breaking a sweat.
Locate an interactive BrightGuide kiosk anywhere in the world. A visitor center. A luxury resort. A sister property. Deliver beautiful visual content, and let its touch screen deliver leads into your database in real time. Effortless.
Deploy our lifestyle portal, Brightspot.us, to snag “suspects” where they’re shopping: the big Internet real estate sites. We don’t match buyers to single listings; they can’t meet you that way. We let them explore by lifestyle, then come right on home to your community—and your BrightBase database. Seamless.
Transform registration at your sales center almost into entertainment. Clipboards, cards, goodbye. It’s time for interactive multimedia. Notebooks, touch screens. High-tech they’ll remember. Info flows across the room. Your sales agent tailors the presentation on the fly. Captivating. Literally.
Make the ultimate link: set up a private customer web portal so customers can explore at their leisure. Now track their visits like a detective. Stream the data into BrightBase. Terrific for out-of-towners. Vital to keeping things interesting.
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