We believe that everything in real estate sales that can be automated ought to be. That a CRM should be very, very intelligent. That whiz-bang technology should be elegantly easy to use. And that just a little "Hollywood" (in the form of dynamic, engaging and memorable presentations of your product) can be highly effective.
Yet all of that's practically impossible to orchestrate - unless you're operating from a unified platform that pulls it all together seamlessly and instantly. That's precisely where BrightBase and BrightApps come in. They work side by side - "one-two punch" style - to deliver powerful benefits to your entire sales team:
Publish and push - in an instant
In some ways, using BrightBase is like having your own personal MLS system. Because once you pull in new content about your product - its primary attributes, special features, interior or exterior images, etc. - you can update it everywhere in your Web-enabled universe (your websites, in BrightShow, at a BrightGuide kiosk, etc.) at once.
Build beyond the base
Media management is just the beginning with BrightBase. Because you can also easily administer lifestyle surveys that feed valuable insights into the sales process. Or instantly update digital signage that greets visitors. Or leverage the BrightBase API (Application Program Interface) to turbocharge lead registration, product inventory viewing, customer interaction tracking - pretty much any function you can imagine that's capable of exchanging data through standard web services.
Make it yours
The real beauty of BrightBase is that you're in charge of how you use it. Through a robust set of administrative features, you can customize the system to match how you organize, administer and strengthen your own sales process. Configure all aspects of your lead sources, product & contact attributes. Automate follow-on communications. Establish action plans based on your specific criteria. And since BrightDoor can scale easily, it can keep up with you as you add new products, properties or communities to your company's portfolio.
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