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BrightDoor and Ginn Unite to Build Customer Relationships at Reunion Resort & Club (May 23, 2006)
Use of new online portal technology raises real estate buying experience to a new level
CARY, NC – BrightDoor Systems Inc., the leader in on-demand customer experience management (CEM) software and services for the real estate industry, announced today that it has entered into an agreement with The Ginn Company to build an integrated sales and marketing system for three communities in the Reunion Resort & Club in Orlando, Florida.
Ginn will use BrightDoor Affinity, a web-based portal tool to share information with prospects and owners throughout the entire sales lifecycle. This highly personalized web solution is designed to build relationships with prospects and keep people involved and excited about their investments. Prospects will receive construction updates and easily view photos of their properties and amenities under development.
"We want to develop a deeper, one-to-one relationship with our prospects," said Jennifer Johnson, Marketing Director for The Ginn Development Company. "The BrightDoor solution allows us to keep our clients up-to-date with the latest developments, which will lead to greater sales and more satisfied owners."
The Ginn Company is a private real estate development and management firm that has built a reputation for creating leisure lifestyle and resort communities. The Ginn Company is a leader in the development and management of real estate sales, hospitality and golf courses within its master-planned communities.
BrightDoor Affinity is one component in a suite of onsite and online marketing solutions that dramatically improve the home buying process.
"We're delighted to be working with The Ginn Company to help them become more successful," said Deven Spear, CEO of BrightDoor Systems. "We have the system to hone their competitive edge in a market where success is defined by relationships and relationships are built one interaction at a time."
The agreement calls for future deployment of a content manager for all online presentations and a customized messaging system that streamlines sales force communications and provides real-time data capture, reporting and analysis of system usage.
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