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BrightDoor Inks Deal with Linger Longer Communities
Linger Longer Communities implements industry-leading BrightBase 3.0
GREENSBORO, GA – April 4, 2008 – BrightDoor Systems, the leader in presentation and relationship management software for real estate builders and developers is proud to announce that Linger Longer Communities has implemented BrightBase 3.0 at Reynolds Plantation and Reynolds Landing in Greensboro, GA. BrightBase represents BrightDoor’s dedicated focus on delivering CRM functionality shaped around the unique needs of real estate builders and developers.
Deven Spear, BrightDoor CEO states “We are thrilled to have a company like Linger Longer Communities in the BrightDoor family. Reynolds Plantation and Reynolds Landing represent the best attributes of master planned communities. BrightBase will give Linger Longer Communities an advantage in ensuring their sales experience is as impressive and meaningful as their award-winning communities.”
With over 60 registered users in need of a system for a wide range of sales and marketing functions, Linger Longer Communities had an extensive list of requirements for their choice in a database management system. BrightBase not only met these hefty requirements, but also exceeded their expectations along the way.
Jason Murray, Linger Longer’s Director of Interactive Marketing, said, “In considering a new CRM solution, we did exhaustive research on our options. BrightBase had all of the features critical to managing our day-to-day business. Also, we felt BrightDoor shared our approach to innovation and customer care. When all factors were considered, it was an easy choice.”
Colin Boatwright, BrightDoor’s CTO, elaborated, “Considering the amount of information being managed, it’s easy to say Linger Longer Communities is a BrightBase ‘power user’. I’m very pleased with how our system has been able to meet their requirements from both a feature set and data management perspective.” With Reynolds Plantation and Reynolds Landing already using BrightBase, Linger Longer’s Achasta community is up next for a BrightBase rollout.
Customer service is a key factor clients have cited as another way BrightDoor adds value to both their internal teams and their customers. Murray commented, “From an integration and training perspective, the BrightDoor account team has been fantastic. We couldn’t be happier.”
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